What comes to your mind when you think of JO MALONE LONDON? Well, if you have asked me a few weeks ago – nothing. I’ve never heard of this brand before and after my first visit at the store in Berlin I really don’t know why. This place is a heaven of scents. But what’s typical for JO MALONE LONDON?
Since its inception in 1994 – when the founder created a handful of scents revolutionary in their discerning simplicity – JO MALONE LONDON has become a name internationally synonymous with all that is most coveted in British style.
I just checked out the store (you can find here) and they got me within seconds. You can really smell the difference and quality. Not only when it comes to fragrances for him and her. You can find a bunch of interior to pimp your home.
Fragrance Combining ™
Let me explain the best part of it. Imagine you’re tired of your favorite scents. What to do? Sure, you can buy another one. But you can also restock your home with some fragrances by JO MALONE LONDON, because you can combine them with each other to create a completely new one. Timeless. Energetic. Unexpected. Powerful. Mic drop! That’s the modern way to be flexible with your fragrances.
In working with the most forward-thinking style mavens you can be sure to always be on point. Go and check out the stores in Germany (Berlin & Cologne) or click HERE to find your perfect scent(s).
In collaboration with JO MALONE LONDON.